We sell barcodes at a cheaper rate because we bought it in bulk from an authorized GS1 Barcode holder. In August 2002, changes to the GS1 US licensing agreement disallowed the subdivision and reselling of bar codes. The Rupaiya Co. sells barcode numbers that were purchased from GS1 US prior to August 2002. Due to that, we are legally permitted to assign these barcode numbers to other companies, businesses, organizations or people. We also remain exempt from paying renewal fees. Hence as we don’t pay annual fees we also relieve our clients from the hefty annual fees.